Why Photographers can’t work for free
Photoshoot i took for client with Aston Martin
“Can you send me the pictures?” “It is free right?
Many times I have encountered people asking me for pictures at events, venues, or even in public. I have no problem taking photos, but when a picture is posed and forced, it never has the same effect as one taken naturally and creatively. The real issue starts when the same people ask for the picture for free.
Many reading this might think that all photographers want is money, but that is far from the truth. There is nothing wrong with shooting for free, as long as it benefits both sides.
As a photographer based in Miami, I meet a wide variety of people. Because of the hustle culture and the fact that everyone does a bit of everything in this city, you might end up doing free work for a well-connected person who can bring better opportunities than a one-time paid shoot. That is a real dynamic in many professional relationships. Both sides need to gain something. Instead of seeing it as using each other, I prefer to see it as mutual support and growth.
When I first started photography, I was afraid to price my work and ask for money. I lacked confidence in my skills and was still learning. I am still learning today, but I reached a point where I can objectively say that my work meets professional standards in lighting, composition, camera settings, and editing.
My first gig for “exposure” was a Polish Ball in Miami Beach at Eden Roc. A friend recommended me, and the honorary consulate contacted me. I was excited and assumed compensation would be discussed later. I covered the event, edited the photos, and sent them to the consulate. Days later, the pictures were uploaded to the official website with zero credit to the photographer.
I tried following up but got no response. Months later, I met the consulate representative at another event. She complimented the photos and said I had gained great exposure and networking opportunities. By then, I let it go. It became a lesson. Exposure without respect is not opportunity.
It is okay to work without money sometimes, but real value must be returned to the artist. Money is the most common form, but value can also be portfolio material, connections, or future opportunities. What matters is that the exchange is clear and fair.
Another factor people often overlook is editing. Photography does not end when the shutter clicks. There is selection, color correction, retouching, cropping, and detail work. Editing is a skill built over time, and it is where the final image is shaped.
The final message is simple. Any creative work takes time, effort, and skill. If only one side benefits, it is no longer collaboration. It is being taken for granted.